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The meaning of LEAD is to guide on a way especially by going in advance. How to use lead in a sentence. When to Use Lead or Led Synonym Discussion of Lead.
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For some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact.
Lead generation
In marketing, lead generation is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a... Wikipedia
LEADS prepares diverse cohorts of leaders who foster collaborative, trusting relationships across the multiple sectors to create systems-level change.
Leads in marketing refer to any individual or organization that has an interest in buying your product by clicking on an ad or signing up for a newsletter.